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Martin Thomas brings expertise in consumer, government, and trade planning to the team. As the Owner & President of Always On Communications, Martin oversees the media plan development and placement for all clients.Martin began his media career at Foote, Cone & Belding in Los Angeles, working on Mattel, California Milk Advisory Board, MGM Studios, Giorgio Perfume, and the Las Vegas Hilton. In 1993, Martin moved to DMB&B where he strengthened his retail and local market planning skills on Baskin-Robbins and the Australian Tourist Commission. On Baskin-Robbins, he worked with local marketing managers to develop plans for over 75 markets. He managed the media programs for Baskin-Robbins for four years before moving to MediaCom in 1997, where he ran a large group of businesses, including Roman Meal (bread), Hasbro, Pedigree Food for Dogs, Southern California Edison, the Automobile Club of Southern California, and City National Bank.
After MediaCom, Martin went to Universal McCann, building a team to handle a wide variety of local, national, and trade-based clients including Zicam Cold Remedy, Sun-Maid Raisins, Bumble Bee Foods, IHOP, Northrop Grumman, and Embraer. He then opened Always On Communications in 2009 to handle the media planning and buying assignment for Matrixx Initiatives, Inc., as well as other clients who seek a media planning agency that will partner with them toward achieving their business goals. Martin's planning experience includes proficiency in all types of traditional media, as well as digital, guerilla, direct, and in-store media efforts.
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Jeanette Igarashi began her career in advertising as a Print Coordinator at RPA in 2000. Through her passion, enthusiasm, and the ability to learn quickly, she rapidly proved herself capable of handling more, and became an Assistant Media Planner for American Century and the Getty Center. She gained consumer print, trade, newspaper, radio and out-of-home knowledge through the many complex plans she developed. With that experience, she left RPA to become the sole Media Planner at Parker Stephens Inc., where she handled the Raytheon trade business and supervised a small staff for three years. Upon leaving Parker Stephens, Jeanette indulged her curiosity of working on the client side by moving to Warner Bros. as a Media Analyst in the Domestic Theatrical division. She now has the experience and know-how to develop a successful media plan at the agency level, and also understands and can anticipate a client's expectations from her tenure as a client.
However, Jeanette craved the dynamics of an agency and went back to the agency side, leading the charge at a specialized agency with a niche in newspaper advertising and at Universal McCann. With her experience from Raytheon, Jeanette was the perfect candidate for Media Supervisor on Northrop Grumman. After only a short time, Jeanette again proved herself capable of taking on even more challenges, and was assigned the role of supervising the Matrixx Initiatives and Embraer clients as well as continuing her work on Northrop Grumman. Early in 2010, Jeanette joined Always on Communications, where she became a vital team member. As the Director of Media, Jeanette is personally involved with the development of every media plan from the initial stages all the way through the final presentation. She brings creativity, honesty, dedication and a wealth of experience to each client.
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Dina Malek brings a decade of experience and a comprehensive understanding of the full range of digital marketing channels to Always On Communications. She began her interactive marketing career at Zentropy Partners as a Digital Media Coordinator for General Motors’ online lead generation web site. Dina went on to lead teams at successful global agencies where she gained experience in a wide range of industries including automotive, travel, luxury, consumer electronics, health, as well as in working closely with local clients. Some of the clients she has helped to gain online exposure and meet their goals include Lexus, Mitsubishi, Ritz-Carlton, LuxuryLink.com, Tourism Australia, Qantas Airways, Gateway, Schiff Nutrition and Abbott Labs-Humira. Local clients include California Lottery, Southern California Edison, and Gold Class Cinemas. Her expertise ranges from high-impact branding to direct response, performance-based marketing initiatives that drive online ROI and revenue. She prides herself in customizing each media plan based on a clear understanding her clients’ needs and in the spending of every dollar wisely.
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Jeff Ferguson specializes in internet marketing, including search engine marketing (paid search and SEO), affiliate programs, display, and social media. With over 15 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota. No stranger to the industry speaking circuits throughout the US, Europe, and Asia, Jeff is a regular presenter at Digital Hollywood, Online Marketing Summit (OMS), Search Marketing Expo (SMX), Consumer Electronics Show (CES), Ad:tech, and Search Engine Strategies (SES), where he also served as a member of the Board of Directors. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels. |
© 2011 Always On Communications
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