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3
Oct

More Facebook Changes in the Future

  A few weeks ago, Facebook announced its new Timeline feature, which in a nutshell is about, as ZDNet notes, “rediscovery of content already on Facebook and of course putting more emphasis on new content.”  When it’s released in a few weeks, it will let you pick which of your updates are the most important, rather than just basing your

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26
Sep

Fact or Fiction: Advertising That Guarantees Sales Lift

So far, we’ve talked about the future of TV ratings in a blog entry back in April, and new systems being put into place by Nielsen to measure online ratings, about a month ago. One medium we haven’t really discussed in terms of measurement: print media, specifically magazines.  Well, Nielsen is at it again, this time teaming with magazine publisher

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16
Sep

Who Leads Marketing Innovation?

Over at the Center for Media Research, an interesting article was published yesterday regarding the perceptions that marketing directors have of the agencies they have hired, particularly as it relates to marketing innovation.  Obviously, this topic is of great interest to us. The main points of the study, conducted by the Horn Group and Kelton Research, fell into four categories:

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12
Sep

Are Coupons A Dying Industry?

There has been a lot of press lately regarding the dramatic drops in traffic for “daily deal” coupon sites such as Groupon and LivingSocial.  As reported by the Atlantic Wire last week, both Facebook and Yelp are pulling back on their ventures into the daily coupon market.  Some smaller niche coupon sites even went out of business.  Experts predict that

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2
Sep

Battle of the Advertising Media

Recently, Mumbrella, an Australian site dedicated to media and marketing, conducted a “Battle of the Media” competition, wherein leaders representing each of the major media types went head-to-head in a debate to prove to a panel of experts why their medium was the best.  The expert panel consisted of ad agency representatives from the biggest agencies in Australia.  While the

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26
Aug

The New Online Measurement

Remember almost a year ago when Nielsen announced that they would be unveiling a new online advertising measurement?  This “new” measurement is none other than GRPs (or really, the more accurate “TRPS”, aka “Target Rating Points”), which have been used by media planners for decades to measure pretty much every other media format except online media. Well, Nielsen’s “Online GRPs”

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19
Aug

Is Google+ Dead Already?

Although we were quite alarmed when we read that apparently every hour of TV you watch may shorten your lifespan by 22 minutes, we decided to move that morbid topic aside for another gloomy one – the death of Google+. A few days ago, Forbes contributor Paul Tassi offered a “eulogy” for Google+, saying “Google Plus is a failure no

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12
Aug

The Great Debate

Over the past few months, there’s been a very interesting discussion going on over at LinkedIn’s Advertising Professionals Group.  The topic under discussion is “What do YOU think is the most powerful medium of advertising?” We’ve been watching this topic with great interest, and had some great internal discussions about the types of responses.  So far, there have been 177

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5
Aug

Back-to-School? Feels Like We Never Left!

 As summer continues in full-swing, we’re starting to hear those three little words that are feared by kids the country over, but usually celebrated by their parents: “Back to school.” Each year, we look at the trends in consumer shopping behavior, as well as the advertising trends by retailers to see what kind of changes we can expect in

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29
Jul

NFL Lockout Aftermath

This past Sunday, nearly 62% of Americans must have breathed a huge sigh of relief after a deal was struck, ending the NFL Lockout.  According to a poll by Harris Interactive from 2010, half of Americans follow professional football, and 62% said that they like professional football. The reasons for the potential lockout were varied and a little confusing on

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