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Is Comic-Con a Marketer’s Dream?
As you might have heard in the media, or from your friends with discerning tastes, yesterday marked the start of the 41st annual San Diego Comic-Con, a four-day convention where a handful of nerds get together to recite quotes from “Monty Python” and talk about comic books. Is that the image that pops into your head when you hear the
Just What Is Google+, and How Does It Affect Me?
By now, you’ve of course heard about the new Google+, which was launched a couple of weeks ago. There’s been a lot of hubbub surrounding Google’s newest offering, but with limited “invites” available (right now, you can’t just go sign up and create an account – you have to be invited by someone who already has an account), it can
Retail Stores of the Future?
The 54th Annual International Festival of Creativity – the Cannes Lions – was held a few weeks ago at the end of June. This annual festival celebrates the best creative product around the world, including awards for film, press, outdoor, radio, and PR. One particular winner this year that caught our attention was a retailer in Korea called HomePlus (formerly
Radio – A Bad Rap?
While in the car earlier this week, I heard a “Most Interesting Man in the World” radio spot for Dos Equis. You’ve probably heard the spots yourself while driving to or from work. And you’ve probably chatted with your friends about which of the Most Interesting Man in the World’s claims are the most funny or most outrageous. But the
Television – An Advertising Hero?
This week’s post is on a very recent news story – the capture of Boston crime boss James “Whitey” Bulger by FBI officials yesterday in Santa Monica, California. Bulger, wanted for 19 murders among other crimes dating back to the early 1970s, had been on the run for more than 16 years before his capture yesterday. He was tipped off
Mobile Marketing Insights
We had a completely different blog post scheduled for this week, but we changed our minds after attending a breakfast seminar on mobile marketing hosted by thinkLA last Thursday morning. The purpose of the seminar was discuss the current state of mobile marketing, and highlight some case studies of advertisers and agencies that are thought to be on the
Marketing to Teens: A Whole New World
Like the general trends in marketing over the past decade or so, marketing to teens has changed quite dramatically – perhaps even more than marketing to the general population. Back in the early 2000’s, I led a team that handled the media planning and buying for a company that made fantasy tabletop role-playing games and collectible card games. Depending on
Exciting News in the World of Television Advertising
Over the past few weeks, we’ve been seeing a lot of interesting articles regarding the current state of television advertising and the direction it’s heading in the future. Despite what the news media would have us believe, traditional TV advertising is not going away, and, in fact, it’s growing. The top news this week is that the Upfront is in
Successful Uses of Facebook Marketing Strategies
While catching up on our advertising news feeds this week, we came across an article on LinkedIn entitled “8 Brands That Have Found Success On Facebook and What We Can Learn.” Once we got past that incredibly long title, we clicked over the article and found some really good, interesting information on a bunch of different brands that are using
Crafting a Powerful Out-of-Home Campaign
This week, the media is all aflutter covering the new fall line-ups that are being announced at the annual upfront presentations being made by the major broadcast networks. There are several places online where you can read about the new shows and industry analyses of which shows should do well in terms of ratings and advertiser support. We thought we’d
