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Do Social Media and Advertising Need Each Other?
In our continued quest to keep up on the current state of social media, we’ve been following quite a few people and organizations on Twitter that send out a constant stream of interesting little tidbits about social marketing. There is so much out there these days, it is hard to keep up with it all. But one tweet passed across
In-House Marketing
Over the past few months, I’ve been attending a lot of networking events and also calling on a variety of potential clients, and one of the main trends I’ve noticed is that many businesses are attempting to take care of the marketing duties themselves rather than go with an outside firm or even a single consulting expert. While I definitely
New Uses for Social Media?
One of the questions many companies and clients have is how they can use social media effectively for their business. Most clients realize that they should have some sort of social media presence, but the default use of social media usually ends up merely being a means for driving traffic to their company website. While this is one way of
The New Marketing “Cop-Out”?
On Twitter earlier this week, I saw a re-tweet from #Socmediadigest entitled “Is Using Cheap Social Media a Cop-out for Marketers?” Obviously with a title like this, I couldn’t pass up reading the related full article, which is actually a press release written by a company called Brand Recruitment, a PR and marketing firm in the United Kingdom. The
The Future of TV Ratings
There was a very interesting article in Ad Age earlier this week about a study conducted to determine what the “sweet spot” is for TV ads airing in different programs. You might wonder why this is important. Over the past few years, non-digital media has fallen under more and more scrutiny to “prove itself” these days. Clients are looking for
Media Synergy
Photo © 2011, Adweek I was checking out an article on AdWeek last week that was pretty amusing. The title of the article was “Jenifer Anniston Endorses… Paragon Honda? A car dealership gets a lucky break.” Basically, the gist of the article was that during an interview on TV’s “The View” to promote her latest movie, Anniston was handed a
The Other Creative Department
About ten years ago, my friend and mentor, Darlene, used to tell me that media was “the other creative department.” This was back in the day when most agencies were full service, before media planning and buying were spun off to be separate agencies. In those days, there was a group of people called the “Creative Department” and the very
The Media Chess Game
I was at a networking event a few weeks ago after work and was chatting with someone about what I do, and his response was, “Oh, I don’t need all that. I just need a social media guy.” Lately, I hear this type of comment more and more, especially from small or mid-size businesses who are trying to handle
The Art of Targeting
I was watching one of my favorite programs on TV a few nights ago when I saw a commercial featuring a woman using some computer software to help her do her scrapbooking projects. The odd thing was, I was watching Attack of the Show on G4, which is actually targeted toward 18-34 year-old men. Last I checked, the percent of
