As a relatively new element of marketing, social media represents a bit of a quandary for marketers, namely trying to answer the question
Google recently announced that they were instituting a “new” metric called “Viewable Impressions” and “Online GRPs”, designed to allow ad
Measuring the effectiveness of media, and all marketing, campaigns has over the past few years become the main priority of chief marketing
There has been a lot of Facebook news this past week, from reports on their premium plan for advertisers to an announcement that ESPN plans to stream
Last summer we wrote a post about “Exciting News in the World of Television Advertising” and commented on how television advertising will
Of course we all know that the Super Bowl is this Sunday. Even the 50% of people who aren’t going to be watching the “big game” know of its
By now we all know that the Stop Online Piracy Act (SOPA) House of Representatives bill, as well as its Senatorial counterpart, the Protect IP Act
Are you using Klout? Based on the profiles of our readership, we suspect that many of you actually aren’t. The question is – is that a
A few months ago, we wrote about the so-called “new” online measurement from Nielsen, which is really just the same old Target Rating
We’ve written about Google + before, firstly answering the question “What Is Google +?” and next up, only a month later, answering the question
A few weeks ago, Facebook announced its new Timeline feature, which in a nutshell is about, as ZDNet notes, “rediscovery of content already
So far, we’ve talked about the future of TV ratings in a blog entry back in April, and new systems being put into place by Nielsen to measure
Our answer to "What are the best social media platforms to help with branding a startup?" https://t.co/jmaVexEvRa
Team AOC practicing for today's Media Planning 101 presentation.
#latergram #thisadvertisinglife #mediaplanning #alwaysoncommunications #businesstravel @ Arthouse Hotel New York City https://t.co/Q1gsryPjn6
Our answer to "Is social media marketing better than word of mouth marketing?" https://t.co/a7kouP6WTv
Team AOC dinner!
#thisadvertisinglife @ Russian Tea Room https://t.co/kovja69I19
More pics from our bowling event tonight.
#bowling #thisadvertisinglife #advertising #mediaplanning @ Bowlmor Lanes https://t.co/DC0F2uQ7pT