Blog

30
Aug

How Much Social Media Is Enough?

  As a relatively new element of marketing, social media represents a bit of a quandary for marketers, namely trying to answer the question “How much social media do I need for my business?” Asking the question in the first place is actually a very important first step, as statistics show that there are still businesses that do not utilize

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15
Jun

Yet Another New Online Measurement

Google recently announced that they were instituting a “new” metric called “Viewable Impressions” and “Online GRPs”, designed to allow ad buyers to credit only the impressions that are visible to an end user. A lot of people hailed these new metrics, and they quickly gained traction among a lot of brand advertisers.  We also think this is a great step

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6
Apr

New TV Measurements

Measuring the effectiveness of media, and all marketing, campaigns has over the past few years become the main priority of chief marketing officers.  Being able to report that a particular program generated a positive ROI has much more impact than saying, “Our sales gone up since our marketing program started, but we’re not sure which part of the marketing campaign

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6
Mar

New Timeline for Facebook Pages

There has been a lot of Facebook news this past week, from reports on their premium plan for advertisers to an announcement that ESPN plans to stream NCAA basketball games live on the social network this spring. Probably the biggest news, however, was Facebook’s announcement on leap day that it was unveiling its Timeline feature, previously only available to profiles

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23
Feb

The Future of Television (Part 2)

Last summer we wrote a post about “Exciting News in the World of Television Advertising” and commented on how television advertising will constantly be changing as we move into the future. A few days ago, three totally separate articles about television caught our eye and made us want to revisit the Future of Television Media. First up was an article

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3
Feb

A Whole Week of Super Bowl

Of course we all know that the Super Bowl is this Sunday.  Even the 50% of people who aren’t going to be watching the “big game” know of its existence and will be running into issues if they are trying to plan any social events with their friends this weekend that don’t involve football, beer, and chips. The Super Bowl

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25
Jan

How Does SOPA Affect Advertisers?

By now we all know that the Stop Online Piracy Act (SOPA) House of Representatives bill, as well as its Senatorial counterpart, the Protect IP Act (PIPA) have been delayed in Congress after a public outcry last week and a “blackout” by sites such as Wikipedia, Reddit, and Google. While many are happy about the bills being delayed (with the

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11
Jan

Do You Have (or Need) Klout?

  Are you using Klout?  Based on the profiles of our readership, we suspect that many of you actually aren’t.  The question is – is that a good thing, or a bad thing?  The jury is still out on this question. Firstly, what exactly is “Klout?”  According to their website, The Klout Score measures influence based on your ability to

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22
Nov

“Advanced” Online Audience Buying?

  A few months ago, we wrote about the so-called “new” online measurement from Nielsen, which is really just the same old Target Rating Points that “traditional” planners have been using for decades. While planning and buying using TRPs is an important step in helping planners be able to combine and compare ratings across online and offline media, there is

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25
Oct

Who Is, or Who Isn’t, Using Google +?

We’ve written about Google + before, firstly answering the question “What Is Google +?” and next up, only a month later, answering the question “Is Google + Dead Already?” That second post was really more tongue-in-cheek, and was designed to ease people’s fears that Google + didn’t immediately overtake Facebook as the number one social network right out of the

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