Tag: Advertising
Marketing to Teens: A Whole New World
Like the general trends in marketing over the past decade or so, marketing to teens has changed quite dramatically – perhaps even more than marketing to the general population. Back in the early 2000’s, I led a team that handled the media planning and buying for a company that made fantasy tabletop role-playing games and collectible card games. Depending on
Crafting a Powerful Out-of-Home Campaign
This week, the media is all aflutter covering the new fall line-ups that are being announced at the annual upfront presentations being made by the major broadcast networks. There are several places online where you can read about the new shows and industry analyses of which shows should do well in terms of ratings and advertiser support. We thought we’d
Do Social Media and Advertising Need Each Other?
In our continued quest to keep up on the current state of social media, we’ve been following quite a few people and organizations on Twitter that send out a constant stream of interesting little tidbits about social marketing. There is so much out there these days, it is hard to keep up with it all. But one tweet passed across
