Tag: Media Planning
The Great Debate
Over the past few months, there’s been a very interesting discussion going on over at LinkedIn’s Advertising Professionals Group. The topic under discussion is “What do YOU think is the most powerful medium of advertising?” We’ve been watching this topic with great interest, and had some great internal discussions about the types of responses. So far, there have been 177
Radio – A Bad Rap?
While in the car earlier this week, I heard a “Most Interesting Man in the World” radio spot for Dos Equis. You’ve probably heard the spots yourself while driving to or from work. And you’ve probably chatted with your friends about which of the Most Interesting Man in the World’s claims are the most funny or most outrageous. But the
The New Marketing “Cop-Out”?
On Twitter earlier this week, I saw a re-tweet from #Socmediadigest entitled “Is Using Cheap Social Media a Cop-out for Marketers?” Obviously with a title like this, I couldn’t pass up reading the related full article, which is actually a press release written by a company called Brand Recruitment, a PR and marketing firm in the United Kingdom. The
The Future of TV Ratings
There was a very interesting article in Ad Age earlier this week about a study conducted to determine what the “sweet spot” is for TV ads airing in different programs. You might wonder why this is important. Over the past few years, non-digital media has fallen under more and more scrutiny to “prove itself” these days. Clients are looking for
Media Synergy
Photo © 2011, Adweek I was checking out an article on AdWeek last week that was pretty amusing. The title of the article was “Jenifer Anniston Endorses… Paragon Honda? A car dealership gets a lucky break.” Basically, the gist of the article was that during an interview on TV’s “The View” to promote her latest movie, Anniston was handed a
The Other Creative Department
About ten years ago, my friend and mentor, Darlene, used to tell me that media was “the other creative department.” This was back in the day when most agencies were full service, before media planning and buying were spun off to be separate agencies. In those days, there was a group of people called the “Creative Department” and the very
The Media Chess Game
I was at a networking event a few weeks ago after work and was chatting with someone about what I do, and his response was, “Oh, I don’t need all that. I just need a social media guy.” Lately, I hear this type of comment more and more, especially from small or mid-size businesses who are trying to handle
