New product launch into home automation category for Belkin.
Compete with established advertisers in home automation and connect Belkin’s well-known brand name with a new category.
Belkin’s WeMo Home Automation product had a unique selling point – a custom iPhone app that could operate the system remotely.
Pinpoint Mac enthusiasts and iPhone users who are already familiar with the Belkin brand name, and also connect with tech reviewers to get them excited about the product so they write about it.
Average unit sales increased by an average of +82% per week during our media campaign, translating into revenue that more than doubled the cost of the media. The WeMo Brand Team at Belkin prevailed on management to get additional funds to continue the campaign after the original end date due to sales correlation.
Our answer to "For marketing students, how do your professors conduct a class session without acknowledging that the marketing field as a whole is about tricking children, women, and the feeble minded into wasting money on useless stuff?" https://t.co/jN1lf1Reba