New product launch into home automation category for Belkin.
Compete with established advertisers in home automation and connect Belkin’s well-known brand name with a new category.
Belkin’s WeMo Home Automation product had a unique selling point – a custom iPhone app that could operate the system remotely.
Pinpoint Mac enthusiasts and iPhone users who are already familiar with the Belkin brand name, and also connect with tech reviewers to get them excited about the product so they write about it.
Average unit sales increased by an average of +82% per week during our media campaign, translating into revenue that more than doubled the cost of the media. The WeMo Brand Team at Belkin prevailed on management to get additional funds to continue the campaign after the original end date due to sales correlation.
Sometimes when working on responding to an RFP, you need a chance of scenery to a "remote office." It helps when the place is located near where you have to drop your daughter off for her ballet lessons.
About a week ago, on June 22nd, we celebrated our official 10th Anniversary. On June 22nd, 2009, the California Secretary of State officially filed our paperwork as an LLC. Over the past 10 years, we've provided… https://t.co/oJvZnzAU29