New product launch into home automation category for Belkin.
Compete with established advertisers in home automation and connect Belkin’s well-known brand name with a new category.
Belkin’s WeMo Home Automation product had a unique selling point – a custom iPhone app that could operate the system remotely.
Pinpoint Mac enthusiasts and iPhone users who are already familiar with the Belkin brand name, and also connect with tech reviewers to get them excited about the product so they write about it.
Average unit sales increased by an average of +82% per week during our media campaign, translating into revenue that more than doubled the cost of the media. The WeMo Brand Team at Belkin prevailed on management to get additional funds to continue the campaign after the original end date due to sales correlation.
It's #Movember again and, as we've done for the past eight years, we are going to match any donations our President, @tartinm receives for the rest of the month, up to a total of $500. This is a chance for your donation to count for double! https://t.co/8dRARmP1Zs
Team AOC had some big meetings in New York this past week, but we still found some time to hang out at bowling at bowlmorewp and for dinner and Negronis drinks at a classic NYC restaurant dantenewyorkcity, plus a… https://t.co/DkbM5kh6oS