News and Stories in the Media

How Much Social Media Is Enough?

  As a relatively new element of marketing, social media represents a bit of a quandary for marketers, namely trying to answer the question

Yet Another New Online Measurement

Google recently announced that they were instituting a “new” metric called “Viewable Impressions” and “Online GRPs”, designed to allow ad

New TV Measurements

Measuring the effectiveness of media, and all marketing, campaigns has over the past few years become the main priority of chief marketing

New Timeline for Facebook Pages

There has been a lot of Facebook news this past week, from reports on their premium plan for advertisers to an announcement that ESPN plans to stream

The Future of Television (Part 2)

Last summer we wrote a post about “Exciting News in the World of Television Advertising” and commented on how television advertising will

A Whole Week of Super Bowl

Of course we all know that the Super Bowl is this Sunday.  Even the 50% of people who aren’t going to be watching the “big game” know of its

How Does SOPA Affect Advertisers?

By now we all know that the Stop Online Piracy Act (SOPA) House of Representatives bill, as well as its Senatorial counterpart, the Protect IP Act

Do You Have (or Need) Klout?

  Are you using Klout?  Based on the profiles of our readership, we suspect that many of you actually aren’t.  The question is – is that a

“Advanced” Online Audience Buying?

  A few months ago, we wrote about the so-called “new” online measurement from Nielsen, which is really just the same old Target Rating

Who Is, or Who Isn’t, Using Google +?

We’ve written about Google + before, firstly answering the question “What Is Google +?” and next up, only a month later, answering the question

More Facebook Changes in the Future

  A few weeks ago, Facebook announced its new Timeline feature, which in a nutshell is about, as ZDNet notes, “rediscovery of content already

Fact or Fiction: Advertising That Guarantees Sales Lift

So far, we’ve talked about the future of TV ratings in a blog entry back in April, and new systems being put into place by Nielsen to measure