ZICAM BRAND OTC COUGH/COLD, ALLERGY & DECONGESTANT

We had achieved an unprecedented $1.82 ROI since taking over the media planning

decongestant

We’re in the business of paying close attention. We look at a brand’s influence in the marketplace. Watch where it peaks, and where it valleys. And then craft customized communications plans that aren’t just cost-efficient, but that reach out and grab hold of the target with measurable results for your business.

Project Challenge

  • The client was being held to a much stricter analysis of their media spending by their Board of Directors

INSIGHT

  • Proving that we had a positive ROI for our media plans could lead to higher budgets in order to combat increased competitive spending.

SOLUTION

  • Partner with an unbiased 3rd Party company to conduct an ROI Analysis of the past five years of historical media spending

PROJECT RESULTS

  • For the entire Zicam franchise, the analysis showed that we had achieved an unprecedented $1.82 ROI since taking over the media planning in the Fall of 2004