Tag: In-House Advertising


In-House Marketing

Over the past few months, I’ve been attending a lot of networking events and also calling on a variety of potential clients, and one of the main trends I’ve noticed is that many businesses are attempting to take care of the marketing duties themselves rather than go with an outside firm or even a single consulting expert.  While I definitely

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The Media Chess Game

I was at a networking event a few weeks ago after work and was chatting with someone about what I do, and his response was, “Oh, I don’t need all that.  I just need a social media guy.”   Lately, I hear this type of comment more and more, especially from small or mid-size businesses who are trying to handle

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