Tag: ROI
Fact or Fiction: Advertising That Guarantees Sales Lift
So far, we’ve talked about the future of TV ratings in a blog entry back in April, and new systems being put into place by Nielsen to measure online ratings, about a month ago. One medium we haven’t really discussed in terms of measurement: print media, specifically magazines. Well, Nielsen is at it again, this time teaming with magazine publisher
The Future of TV Ratings
There was a very interesting article in Ad Age earlier this week about a study conducted to determine what the “sweet spot” is for TV ads airing in different programs. You might wonder why this is important. Over the past few years, non-digital media has fallen under more and more scrutiny to “prove itself” these days. Clients are looking for
Media Synergy
Photo © 2011, Adweek I was checking out an article on AdWeek last week that was pretty amusing. The title of the article was “Jenifer Anniston Endorses… Paragon Honda? A car dealership gets a lucky break.” Basically, the gist of the article was that during an interview on TV’s “The View” to promote her latest movie, Anniston was handed a
