Tag: Targeting
“Advanced” Online Audience Buying?
A few months ago, we wrote about the so-called “new” online measurement from Nielsen, which is really just the same old Target Rating Points that “traditional” planners have been using for decades. While planning and buying using TRPs is an important step in helping planners be able to combine and compare ratings across online and offline media, there is
Is Comic-Con a Marketer’s Dream?
As you might have heard in the media, or from your friends with discerning tastes, yesterday marked the start of the 41st annual San Diego Comic-Con, a four-day convention where a handful of nerds get together to recite quotes from “Monty Python” and talk about comic books. Is that the image that pops into your head when you hear the
Retail Stores of the Future?
The 54th Annual International Festival of Creativity – the Cannes Lions – was held a few weeks ago at the end of June. This annual festival celebrates the best creative product around the world, including awards for film, press, outdoor, radio, and PR. One particular winner this year that caught our attention was a retailer in Korea called HomePlus (formerly
Radio – A Bad Rap?
While in the car earlier this week, I heard a “Most Interesting Man in the World” radio spot for Dos Equis. You’ve probably heard the spots yourself while driving to or from work. And you’ve probably chatted with your friends about which of the Most Interesting Man in the World’s claims are the most funny or most outrageous. But the
Television – An Advertising Hero?
This week’s post is on a very recent news story – the capture of Boston crime boss James “Whitey” Bulger by FBI officials yesterday in Santa Monica, California. Bulger, wanted for 19 murders among other crimes dating back to the early 1970s, had been on the run for more than 16 years before his capture yesterday. He was tipped off
Marketing to Teens: A Whole New World
Like the general trends in marketing over the past decade or so, marketing to teens has changed quite dramatically – perhaps even more than marketing to the general population. Back in the early 2000’s, I led a team that handled the media planning and buying for a company that made fantasy tabletop role-playing games and collectible card games. Depending on
The New Marketing “Cop-Out”?
On Twitter earlier this week, I saw a re-tweet from #Socmediadigest entitled “Is Using Cheap Social Media a Cop-out for Marketers?” Obviously with a title like this, I couldn’t pass up reading the related full article, which is actually a press release written by a company called Brand Recruitment, a PR and marketing firm in the United Kingdom. The
The Future of TV Ratings
There was a very interesting article in Ad Age earlier this week about a study conducted to determine what the “sweet spot” is for TV ads airing in different programs. You might wonder why this is important. Over the past few years, non-digital media has fallen under more and more scrutiny to “prove itself” these days. Clients are looking for
Media Synergy
Photo © 2011, Adweek I was checking out an article on AdWeek last week that was pretty amusing. The title of the article was “Jenifer Anniston Endorses… Paragon Honda? A car dealership gets a lucky break.” Basically, the gist of the article was that during an interview on TV’s “The View” to promote her latest movie, Anniston was handed a
The Art of Targeting
I was watching one of my favorite programs on TV a few nights ago when I saw a commercial featuring a woman using some computer software to help her do her scrapbooking projects. The odd thing was, I was watching Attack of the Show on G4, which is actually targeted toward 18-34 year-old men. Last I checked, the percent of
