Tag: Consumer Behavior


“Advanced” Online Audience Buying?

  A few months ago, we wrote about the so-called “new” online measurement from Nielsen, which is really just the same old Target Rating Points that “traditional” planners have been using for decades. While planning and buying using TRPs is an important step in helping planners be able to combine and compare ratings across online and offline media, there is

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Back-to-School? Feels Like We Never Left!

 As summer continues in full-swing, we’re starting to hear those three little words that are feared by kids the country over, but usually celebrated by their parents: “Back to school.” Each year, we look at the trends in consumer shopping behavior, as well as the advertising trends by retailers to see what kind of changes we can expect in

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