Tag: Future of Media

23
Feb

The Future of Television (Part 2)

Last summer we wrote a post about “Exciting News in the World of Television Advertising” and commented on how television advertising will constantly be changing as we move into the future. A few days ago, three totally separate articles about television caught our eye and made us want to revisit the Future of Television Media. First up was an article

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25
Jan

How Does SOPA Affect Advertisers?

By now we all know that the Stop Online Piracy Act (SOPA) House of Representatives bill, as well as its Senatorial counterpart, the Protect IP Act (PIPA) have been delayed in Congress after a public outcry last week and a “blackout” by sites such as Wikipedia, Reddit, and Google. While many are happy about the bills being delayed (with the

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15
Jul

Just What Is Google+, and How Does It Affect Me?

By now, you’ve of course heard about the new Google+, which was launched a couple of weeks ago.  There’s been a lot of hubbub surrounding Google’s newest offering, but with limited “invites” available (right now, you can’t just go sign up and create an account – you have to be invited by someone who already has an account), it can

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7
Jul

Retail Stores of the Future?

The 54th Annual International Festival of Creativity – the Cannes Lions – was held a few weeks ago at the end of June.  This annual festival celebrates the best creative product around the world, including awards for film, press, outdoor, radio, and PR. One particular winner this year that caught our attention was a retailer in Korea called HomePlus (formerly

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2
Jun

Exciting News in the World of Television Advertising

Over the past few weeks, we’ve been seeing a lot of interesting articles regarding the current state of television advertising and the direction it’s heading in the future.  Despite what the news media would have us believe, traditional TV advertising is not going away, and, in fact, it’s growing. The top news this week is that the Upfront is in

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