Tag: Driving Traffic


Retail Stores of the Future?

The 54th Annual International Festival of Creativity – the Cannes Lions – was held a few weeks ago at the end of June.  This annual festival celebrates the best creative product around the world, including awards for film, press, outdoor, radio, and PR. One particular winner this year that caught our attention was a retailer in Korea called HomePlus (formerly

Read more


Mobile Marketing Insights

  We had a completely different blog post scheduled for this week, but we changed our minds after attending a breakfast seminar on mobile marketing hosted by thinkLA last Thursday morning.  The purpose of the seminar was discuss the current state of mobile marketing, and highlight some case studies of advertisers and agencies that are thought to be on the

Read more


Successful Uses of Facebook Marketing Strategies

While catching up on our advertising news feeds this week, we came across an article on LinkedIn entitled “8 Brands That Have Found Success On Facebook and What We Can Learn.”  Once we got past that incredibly long title, we clicked over the article and found some really good, interesting information on a bunch of different brands that are using

Read more


New Uses for Social Media?

One of the questions many companies and clients have is how they can use social media effectively for their business.  Most clients realize that they should have some sort of social media presence, but the default use of social media usually ends up merely being a means for driving traffic to their company website. While this is one way of

Read more


The Other Creative Department

About ten years ago, my friend and mentor, Darlene, used to tell me that media was “the other creative department.”  This was back in the day when most agencies were full service, before media planning and buying were spun off to be separate agencies.  In those days, there was a group of people called the “Creative Department” and the very

Read more