Tag: Media
A Whole Week of Super Bowl
Of course we all know that the Super Bowl is this Sunday. Even the 50% of people who aren’t going to be watching the “big game” know of its existence and will be running into issues if they are trying to plan any social events with their friends this weekend that don’t involve football, beer, and chips. The Super Bowl
Who Leads Marketing Innovation?
Over at the Center for Media Research, an interesting article was published yesterday regarding the perceptions that marketing directors have of the agencies they have hired, particularly as it relates to marketing innovation. Obviously, this topic is of great interest to us. The main points of the study, conducted by the Horn Group and Kelton Research, fell into four categories:
Battle of the Advertising Media
Recently, Mumbrella, an Australian site dedicated to media and marketing, conducted a “Battle of the Media” competition, wherein leaders representing each of the major media types went head-to-head in a debate to prove to a panel of experts why their medium was the best. The expert panel consisted of ad agency representatives from the biggest agencies in Australia. While the
The New Marketing “Cop-Out”?
On Twitter earlier this week, I saw a re-tweet from #Socmediadigest entitled “Is Using Cheap Social Media a Cop-out for Marketers?” Obviously with a title like this, I couldn’t pass up reading the related full article, which is actually a press release written by a company called Brand Recruitment, a PR and marketing firm in the United Kingdom. The
The Other Creative Department
About ten years ago, my friend and mentor, Darlene, used to tell me that media was “the other creative department.” This was back in the day when most agencies were full service, before media planning and buying were spun off to be separate agencies. In those days, there was a group of people called the “Creative Department” and the very
The Art of Targeting
I was watching one of my favorite programs on TV a few nights ago when I saw a commercial featuring a woman using some computer software to help her do her scrapbooking projects. The odd thing was, I was watching Attack of the Show on G4, which is actually targeted toward 18-34 year-old men. Last I checked, the percent of
