Tag: Direct Response


New TV Measurements

Measuring the effectiveness of media, and all marketing, campaigns has over the past few years become the main priority of chief marketing officers.  Being able to report that a particular program generated a positive ROI has much more impact than saying, “Our sales gone up since our marketing program started, but we’re not sure which part of the marketing campaign

Read more


Battle of the Advertising Media

Recently, Mumbrella, an Australian site dedicated to media and marketing, conducted a “Battle of the Media” competition, wherein leaders representing each of the major media types went head-to-head in a debate to prove to a panel of experts why their medium was the best.  The expert panel consisted of ad agency representatives from the biggest agencies in Australia.  While the

Read more