There has been a lot of press lately regarding the dramatic drops in traffic for “daily deal” coupon sites such as Groupon and LivingSocial. As reported by the Atlantic Wire last week, both Facebook and Yelp are pulling back on their ventures into the daily coupon market. Some smaller niche coupon sites even went out of business. Experts predict that
Recently, Mumbrella, an Australian site dedicated to media and marketing, conducted a “Battle of the Media” competition, wherein leaders representing each of the major media types went head-to-head in a debate to prove to a panel of experts why their medium was the best. The expert panel consisted of ad agency representatives from the biggest agencies in Australia. While the