Tag: PR


Who Leads Marketing Innovation?

Over at the Center for Media Research, an interesting article was published yesterday regarding the perceptions that marketing directors have of the agencies they have hired, particularly as it relates to marketing innovation.  Obviously, this topic is of great interest to us. The main points of the study, conducted by the Horn Group and Kelton Research, fell into four categories:

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Successful Uses of Facebook Marketing Strategies

While catching up on our advertising news feeds this week, we came across an article on LinkedIn entitled “8 Brands That Have Found Success On Facebook and What We Can Learn.”  Once we got past that incredibly long title, we clicked over the article and found some really good, interesting information on a bunch of different brands that are using

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