Tag: Silo-ing


Yet Another New Online Measurement

Google recently announced that they were instituting a “new” metric called “Viewable Impressions” and “Online GRPs”, designed to allow ad buyers to credit only the impressions that are visible to an end user. A lot of people hailed these new metrics, and they quickly gained traction among a lot of brand advertisers.  We also think this is a great step

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The Art of Targeting

I was watching one of my favorite programs on TV a few nights ago when I saw a commercial featuring a woman using some computer software to help her do her scrapbooking projects. The odd thing was, I was watching Attack of the Show on G4, which is actually targeted toward 18-34 year-old men. Last I checked, the percent of

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