Tag: Magazines

So far, we’ve talked about the future of TV ratings in a blog entry back in April, and new systems being put into place by Nielsen to measure online ratings, about a month ago. One medium we haven’t really discussed in terms of measurement: print media, specifically magazines.  Well, Nielsen is at it again, this time teaming with magazine publisher

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Recently, Mumbrella, an Australian site dedicated to media and marketing, conducted a “Battle of the Media” competition, wherein leaders representing each of the major media types went head-to-head in a debate to prove to a panel of experts why their medium was the best.  The expert panel consisted of ad agency representatives from the biggest agencies in Australia.  While the

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