Tag: Mobile Media
Are Coupons A Dying Industry?
There has been a lot of press lately regarding the dramatic drops in traffic for “daily deal” coupon sites such as Groupon and LivingSocial. As reported by the Atlantic Wire last week, both Facebook and Yelp are pulling back on their ventures into the daily coupon market. Some smaller niche coupon sites even went out of business. Experts predict that
Retail Stores of the Future?
The 54th Annual International Festival of Creativity – the Cannes Lions – was held a few weeks ago at the end of June. This annual festival celebrates the best creative product around the world, including awards for film, press, outdoor, radio, and PR. One particular winner this year that caught our attention was a retailer in Korea called HomePlus (formerly
Mobile Marketing Insights
We had a completely different blog post scheduled for this week, but we changed our minds after attending a breakfast seminar on mobile marketing hosted by thinkLA last Thursday morning. The purpose of the seminar was discuss the current state of mobile marketing, and highlight some case studies of advertisers and agencies that are thought to be on the
Marketing to Teens: A Whole New World
Like the general trends in marketing over the past decade or so, marketing to teens has changed quite dramatically – perhaps even more than marketing to the general population. Back in the early 2000’s, I led a team that handled the media planning and buying for a company that made fantasy tabletop role-playing games and collectible card games. Depending on
