Tag: Radio


Battle of the Advertising Media

Recently, Mumbrella, an Australian site dedicated to media and marketing, conducted a “Battle of the Media” competition, wherein leaders representing each of the major media types went head-to-head in a debate to prove to a panel of experts why their medium was the best.  The expert panel consisted of ad agency representatives from the biggest agencies in Australia.  While the

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Radio – A Bad Rap?

While in the car earlier this week, I heard a “Most Interesting Man in the World” radio spot for Dos Equis.  You’ve probably heard the spots yourself while driving to or from work.  And you’ve probably chatted with your friends about which of the Most Interesting Man in the World’s claims are the most funny or most outrageous. But the

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