Tag: Marketing
A Whole Week of Super Bowl
Of course we all know that the Super Bowl is this Sunday. Even the 50% of people who aren’t going to be watching the “big game” know of its existence and will be running into issues if they are trying to plan any social events with their friends this weekend that don’t involve football, beer, and chips. The Super Bowl
Who Leads Marketing Innovation?
Over at the Center for Media Research, an interesting article was published yesterday regarding the perceptions that marketing directors have of the agencies they have hired, particularly as it relates to marketing innovation. Obviously, this topic is of great interest to us. The main points of the study, conducted by the Horn Group and Kelton Research, fell into four categories:
Are Coupons A Dying Industry?
There has been a lot of press lately regarding the dramatic drops in traffic for “daily deal” coupon sites such as Groupon and LivingSocial. As reported by the Atlantic Wire last week, both Facebook and Yelp are pulling back on their ventures into the daily coupon market. Some smaller niche coupon sites even went out of business. Experts predict that
Is Comic-Con a Marketer’s Dream?
As you might have heard in the media, or from your friends with discerning tastes, yesterday marked the start of the 41st annual San Diego Comic-Con, a four-day convention where a handful of nerds get together to recite quotes from “Monty Python” and talk about comic books. Is that the image that pops into your head when you hear the
Marketing to Teens: A Whole New World
Like the general trends in marketing over the past decade or so, marketing to teens has changed quite dramatically – perhaps even more than marketing to the general population. Back in the early 2000’s, I led a team that handled the media planning and buying for a company that made fantasy tabletop role-playing games and collectible card games. Depending on
In-House Marketing
Over the past few months, I’ve been attending a lot of networking events and also calling on a variety of potential clients, and one of the main trends I’ve noticed is that many businesses are attempting to take care of the marketing duties themselves rather than go with an outside firm or even a single consulting expert. While I definitely
The Media Chess Game
I was at a networking event a few weeks ago after work and was chatting with someone about what I do, and his response was, “Oh, I don’t need all that. I just need a social media guy.” Lately, I hear this type of comment more and more, especially from small or mid-size businesses who are trying to handle
The Art of Targeting
I was watching one of my favorite programs on TV a few nights ago when I saw a commercial featuring a woman using some computer software to help her do her scrapbooking projects. The odd thing was, I was watching Attack of the Show on G4, which is actually targeted toward 18-34 year-old men. Last I checked, the percent of
