Tag: Media Strategy

3
Feb

A Whole Week of Super Bowl

Of course we all know that the Super Bowl is this Sunday.  Even the 50% of people who aren’t going to be watching the “big game” know of its existence and will be running into issues if they are trying to plan any social events with their friends this weekend that don’t involve football, beer, and chips. The Super Bowl

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12
Aug

The Great Debate

Over the past few months, there’s been a very interesting discussion going on over at LinkedIn’s Advertising Professionals Group.  The topic under discussion is “What do YOU think is the most powerful medium of advertising?” We’ve been watching this topic with great interest, and had some great internal discussions about the types of responses.  So far, there have been 177

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7
Jul

Retail Stores of the Future?

The 54th Annual International Festival of Creativity – the Cannes Lions – was held a few weeks ago at the end of June.  This annual festival celebrates the best creative product around the world, including awards for film, press, outdoor, radio, and PR. One particular winner this year that caught our attention was a retailer in Korea called HomePlus (formerly

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1
Jul

Radio – A Bad Rap?

While in the car earlier this week, I heard a “Most Interesting Man in the World” radio spot for Dos Equis.  You’ve probably heard the spots yourself while driving to or from work.  And you’ve probably chatted with your friends about which of the Most Interesting Man in the World’s claims are the most funny or most outrageous. But the

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24
Jun

Television – An Advertising Hero?

This week’s post is on a very recent news story – the capture of Boston crime boss James “Whitey” Bulger by FBI officials yesterday in Santa Monica, California.  Bulger, wanted for 19 murders among other crimes dating back to the early 1970s, had been on the run for more than 16 years before his capture yesterday.  He was tipped off

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20
Jun

Mobile Marketing Insights

  We had a completely different blog post scheduled for this week, but we changed our minds after attending a breakfast seminar on mobile marketing hosted by thinkLA last Thursday morning.  The purpose of the seminar was discuss the current state of mobile marketing, and highlight some case studies of advertisers and agencies that are thought to be on the

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10
Jun

Marketing to Teens: A Whole New World

Like the general trends in marketing over the past decade or so, marketing to teens has changed quite dramatically – perhaps even more than marketing to the general population. Back in the early 2000’s, I led a team that handled the media planning and buying for a company that made fantasy tabletop role-playing games and collectible card games.  Depending on

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26
May

Successful Uses of Facebook Marketing Strategies

While catching up on our advertising news feeds this week, we came across an article on LinkedIn entitled “8 Brands That Have Found Success On Facebook and What We Can Learn.”  Once we got past that incredibly long title, we clicked over the article and found some really good, interesting information on a bunch of different brands that are using

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20
May

Crafting a Powerful Out-of-Home Campaign

This week, the media is all aflutter covering the new fall line-ups that are being announced at the annual upfront presentations being made by the major broadcast networks.  There are several places online where you can read about the new shows and industry analyses of which shows should do well in terms of ratings and advertiser support.  We thought we’d

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13
May

Do Social Media and Advertising Need Each Other?

In our continued quest to keep up on the current state of social media, we’ve been following quite a few people and organizations on Twitter that send out a constant stream of interesting little tidbits about social marketing.  There is so much out there these days, it is hard to keep up with it all.  But one tweet passed across

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