Tag: Creative Media

7
Jul

Retail Stores of the Future?

The 54th Annual International Festival of Creativity – the Cannes Lions – was held a few weeks ago at the end of June.  This annual festival celebrates the best creative product around the world, including awards for film, press, outdoor, radio, and PR. One particular winner this year that caught our attention was a retailer in Korea called HomePlus (formerly

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20
Jun

Mobile Marketing Insights

  We had a completely different blog post scheduled for this week, but we changed our minds after attending a breakfast seminar on mobile marketing hosted by thinkLA last Thursday morning.  The purpose of the seminar was discuss the current state of mobile marketing, and highlight some case studies of advertisers and agencies that are thought to be on the

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26
May

Successful Uses of Facebook Marketing Strategies

While catching up on our advertising news feeds this week, we came across an article on LinkedIn entitled “8 Brands That Have Found Success On Facebook and What We Can Learn.”  Once we got past that incredibly long title, we clicked over the article and found some really good, interesting information on a bunch of different brands that are using

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20
May

Crafting a Powerful Out-of-Home Campaign

This week, the media is all aflutter covering the new fall line-ups that are being announced at the annual upfront presentations being made by the major broadcast networks.  There are several places online where you can read about the new shows and industry analyses of which shows should do well in terms of ratings and advertiser support.  We thought we’d

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13
May

Do Social Media and Advertising Need Each Other?

In our continued quest to keep up on the current state of social media, we’ve been following quite a few people and organizations on Twitter that send out a constant stream of interesting little tidbits about social marketing.  There is so much out there these days, it is hard to keep up with it all.  But one tweet passed across

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9
Apr

Media Synergy

Photo © 2011, Adweek I was checking out an article on AdWeek last week that was pretty amusing.  The title of the article was “Jenifer Anniston Endorses… Paragon Honda?  A car dealership gets a lucky break.” Basically, the gist of the article was that during an interview on TV’s “The View” to promote her latest movie, Anniston was handed a

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1
Apr

The Other Creative Department

About ten years ago, my friend and mentor, Darlene, used to tell me that media was “the other creative department.”  This was back in the day when most agencies were full service, before media planning and buying were spun off to be separate agencies.  In those days, there was a group of people called the “Creative Department” and the very

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