Tag: Out-of-Home
Battle of the Advertising Media
Recently, Mumbrella, an Australian site dedicated to media and marketing, conducted a “Battle of the Media” competition, wherein leaders representing each of the major media types went head-to-head in a debate to prove to a panel of experts why their medium was the best. The expert panel consisted of ad agency representatives from the biggest agencies in Australia. While the
Retail Stores of the Future?
The 54th Annual International Festival of Creativity – the Cannes Lions – was held a few weeks ago at the end of June. This annual festival celebrates the best creative product around the world, including awards for film, press, outdoor, radio, and PR. One particular winner this year that caught our attention was a retailer in Korea called HomePlus (formerly
Crafting a Powerful Out-of-Home Campaign
This week, the media is all aflutter covering the new fall line-ups that are being announced at the annual upfront presentations being made by the major broadcast networks. There are several places online where you can read about the new shows and industry analyses of which shows should do well in terms of ratings and advertiser support. We thought we’d
