Tag: Television
New TV Measurements
Measuring the effectiveness of media, and all marketing, campaigns has over the past few years become the main priority of chief marketing officers. Being able to report that a particular program generated a positive ROI has much more impact than saying, “Our sales gone up since our marketing program started, but we’re not sure which part of the marketing campaign
The Future of Television (Part 2)
Last summer we wrote a post about “Exciting News in the World of Television Advertising” and commented on how television advertising will constantly be changing as we move into the future. A few days ago, three totally separate articles about television caught our eye and made us want to revisit the Future of Television Media. First up was an article
A Whole Week of Super Bowl
Of course we all know that the Super Bowl is this Sunday. Even the 50% of people who aren’t going to be watching the “big game” know of its existence and will be running into issues if they are trying to plan any social events with their friends this weekend that don’t involve football, beer, and chips. The Super Bowl
Battle of the Advertising Media
Recently, Mumbrella, an Australian site dedicated to media and marketing, conducted a “Battle of the Media” competition, wherein leaders representing each of the major media types went head-to-head in a debate to prove to a panel of experts why their medium was the best. The expert panel consisted of ad agency representatives from the biggest agencies in Australia. While the
NFL Lockout Aftermath
This past Sunday, nearly 62% of Americans must have breathed a huge sigh of relief after a deal was struck, ending the NFL Lockout. According to a poll by Harris Interactive from 2010, half of Americans follow professional football, and 62% said that they like professional football. The reasons for the potential lockout were varied and a little confusing on
Television – An Advertising Hero?
This week’s post is on a very recent news story – the capture of Boston crime boss James “Whitey” Bulger by FBI officials yesterday in Santa Monica, California. Bulger, wanted for 19 murders among other crimes dating back to the early 1970s, had been on the run for more than 16 years before his capture yesterday. He was tipped off
Exciting News in the World of Television Advertising
Over the past few weeks, we’ve been seeing a lot of interesting articles regarding the current state of television advertising and the direction it’s heading in the future. Despite what the news media would have us believe, traditional TV advertising is not going away, and, in fact, it’s growing. The top news this week is that the Upfront is in
The Future of TV Ratings
There was a very interesting article in Ad Age earlier this week about a study conducted to determine what the “sweet spot” is for TV ads airing in different programs. You might wonder why this is important. Over the past few years, non-digital media has fallen under more and more scrutiny to “prove itself” these days. Clients are looking for
The Art of Targeting
I was watching one of my favorite programs on TV a few nights ago when I saw a commercial featuring a woman using some computer software to help her do her scrapbooking projects. The odd thing was, I was watching Attack of the Show on G4, which is actually targeted toward 18-34 year-old men. Last I checked, the percent of
